$18 billion lost annually to cart abandonment. $260 billion recoverable through better checkout and automation. The data tells the full story.
The data
Based on 48 studies (Baymard Institute), the top reasons: unexpected shipping costs (48%), mandatory account creation (26%), slow delivery (22%), and complicated checkout (18%). An estimated $260 billion in lost orders are recoverable solely through better checkout flow and design. Yet most DTC brands haven't optimized their checkout in the last 12 months.
— Baymard Institute / Contentsquare40-45% of abandoned cart emails are opened. 21% click-through rate. 50% of those who engage convert. Brands can recover about 10% of lost revenue through cart emails alone. Yet most brands send a single reminder (or none) and miss the multi-touch sequences — SMS, push notifications, dynamic retargeting — that top performers use. The brands that send 3+ touchpoints recover 3x more.
— Klaviyo / ConvertCartThis is the personalization delusion. 71% of customers feel frustrated when shopping experiences are impersonal. 81% ignore irrelevant marketing. 63% never respond to non-personalized emails. Meanwhile, personalized emails deliver 122% higher ROI (43:1 vs 12:1). Only 54% of marketers personalize email content. Only 9% say their email platform integrates well with other systems. The gap between what brands think they deliver and what customers actually experience is one of the biggest revenue leaks in e-commerce.
— Marketing LTB / Sender.netA Cahoot/Forbes study found that among 50 top Shopify brands, Amazon is cheaper and offers faster delivery 49% of the time — for the brand's own products. 80% of consumers expect same-day shipping. 61% will abandon a purchase if their preferred delivery option isn't available. DTC brands that can't compete on logistics must compete on experience, personalization, and community — or lose to Amazon.
— Cahoot / Forbes Exclusive StudyAcquiring a new customer is 5x more expensive than retaining one. Every dollar invested in retention returns $5-12 in increased CLV. Omnichannel customers spend 34% more. Yet most DTC brands neglect post-purchase automation: no replenishment reminders, no win-back sequences, no loyalty triggers, no personalized cross-sell flows. The result is a leaky bucket — spending heavily to acquire customers who buy once and disappear.
— Saras Analytics / McKinseyThe solution
Automated email + SMS + push sequences triggered on abandon. Dynamic product imagery, urgency triggers, and personalized incentives that recover 3x more than single-email flows.
Product recommendations, dynamic content, and segmented flows that adapt to every visitor's behavior — closing the gap between what you think you deliver and what customers actually experience.
Post-purchase sequences, replenishment reminders, win-back campaigns, and loyalty triggers that turn one-time buyers into repeat customers — on autopilot.
Free strategy call. We'll audit your checkout flow, email sequences, and retention gaps — then build the system to recover what you're missing.